AI art direction

AI that doesn't look like AI.

samoxy is an art direction studio for brands that sell to women — beauty, bags, jewelry, apparel. Campaign stills, product renders and motion, made without a shoot.

Brands Hire samoxy A full campaign set — hero, angles, texture, model, motion — from one product photo. Tell us what you're launching. → Ten, free The tutorials How it's actually done. Lighting, lens, holding a label steady, and the nine tells that give AI away. → Community The course The whole system in order, for creators and teams who want to make this work themselves. Opening soon. → Who About How the work gets made, and a long list of documented failures. →

Build one.

The prompt bench — pick four, take the block

Subject

Lens

Light

Surface

That's roughly how every asset here starts. The reasoning behind each line — why 85mm, why the contact shadow, why the product block never changes — is in the tutorials.